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WHAT IS IMAGE CONSULTING?
Image Consulting is a proactive process of evaluating and enhancing our image. It helps you control the impact of your appearance on you, on others, and the accomplishment of your goals. It is also about creating pleasant first impressions and leaving a great impact on others by your presence. It is amazing how managing one's personality gives the power to control, modify or improve the image that we want to project to others.
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Image Enhancement is basically understanding ourselves, our preferences, and style and aligning it with our personal and professional roles and goals. Image management broadly consists of five components, viz. Appearance, Behavior, Communication, Digital Presence, and Emotional balance. (We call it the ABCDE of Image.)
These five components are the 'Panchtatv' of our Image. 'Panchtatv'- Fire, Earth, Sky, Water, Wind are the five elements that are the warp and woof of the entire cosmos. Similarly, for our Image, the ABCDE works together towards creating an authentic image of ourselves.
KEY ELEMENTS OF IMAGE CONSULTING
INTERNATIONAL ETIQUETTE
Etiquette is an unwritten code of behaviors, designed to ease social interactions in both our personal and business lives. Learning and mastering the rules of etiquette will help you build confidence, engage with others, and progress professionally. Etiquette is just as relevant today as it was centuries ago – in fact it's much more need today as we live in a world of technological globalization, our geographical boundaries have transcended, and we have moved beyond face-to-face communication.
COLOR ANALYSIS
For years, fashion stylists and makeup artists have relied on Personal Color Analysis as their special tool. Color analysis is a superpower to highlight your inherent beauty by finding the most flattering hues according to your skin tone, hair shade, and eye color. It guides you to have your own personal palette which acts as a ready reckoner while shopping for clothes, accessories, and makeup.
It is the best way to discover what looks best on you making you more beautiful, younger and healthier skin.
IMAGE RESTYING FOR MEN
The way a man dresses, he communicates to the world who he is. Men's style solution aims at matching the personality with the style needs, shopping budget, and personal or professional goals. It can be styling a man for an interview or a date.
Men's style solution is an art of creating an authentic style. It should be a good blend of comfort and elegance coinciding well with the lifestyle, future goals and styling needs.
IMAGE RESTYING FOR WOMEN
Women are often caught in the rut and they forget paying attention to themselves and their style. Some are not sure how to dress for your body shape, some may feel they have nothing to wear, others may simply feel low looking into the mirror, underconfident about themselves.
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Women's style solution helps provide a solution to all of the above issues re-discovering a unique individual style and confidence.
COMMUNICATION
A person may be highly qualified and skilled
but if he does not possess good communication skills, all his ability becomes irrelevant as he is unable to express himself efficiently. Whether it is verbal (speech), non-verbal (body language) or written communication(emails, etc.) these skills are the need of the hour.
Therefore, good communication skills are essential to allow others and yourself to understand information more accurately and quickly. The absence of which leads to misunderstandings and frustration.
WARDROBE ORGANISATION
Wardrobe organization is an audit of the wardrobe. In other words, it's an assessment and arrangement of the clothes from core clothing pieces to accessories. The process involves reviewing garments, piece by piece and finding what is to be kept or discarded. It makes the wardrobe look decluttered, cleaner, with items more accessible. Wardrobe organization also makes mix and matching of outfits quite easier.
HOW CAN AN IMAGE CONSULTANT HELP YOU?
An Image consultant helps people with their appearance, behavior, effective communication, digital presence, and emotional balance. They may work with businesses and/or individual clients to make changes to their looks, communication skills, and behavior. They work as 'Doctors for your Personal brand'.
Image Consultants work on your personal colors, apparel, grooming, body language, etiquette, and communication. The combined effect of the above is such that the client feels rejuvenated and more enthusiastic about achieving his/her personal/professional goals.
The process involves a good understanding of the client's personality, lifestyle, preferences, roles, and aim in life and thereby co-creating a harmonious genuine image.
An image professional may work with companies or individual clients in order to re-create their personal brand and act as a catalyst in their journey to success.
WHAT IS AICI
(ASSOCIATION OF IMAGE CONSULTANTS INTERNATIONAL)?
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AICI (Association of Image Consultants International) is the leading and largest professional association of personal and corporate image consultants worldwide. A non-profit organization, AICI is dedicated to advancing the level of professionalism and enhancing the recognition of image consultants. Members of AICI counsel both individual and corporate clients on appearance, behavior, communication skills, etiquette, and international protocol.
As experts in image consulting, the members guide clients to achieve their specific goals with authenticity, credibility, and confidence. Supporting the development of the Image Consulting Profession, AICI brings together individuals and companies who seek image consulting services with the appropriate expert.
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Shubha Joshi, the Chief Image Consultant and Director of The Image Launchpad has demonstrated unwavering commitment to the Association of Image Consultants International (AICI) and the field of image consulting since embarking on her journey in 2018.
Her dedication to the profession is evident through her extensive training, leadership roles, and innovative contributions.
After receiving training from esteemed AICI Certified Image Masters Lynne Marks and Sarah Hathorn in 2017, Shubha began her association with AICI in 2018.
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She initiated her volunteer work as a Marketing Volunteer, laying the foundation for her active involvement in the organization.
In 2018, Shubha showcased her visionary approach to leveraging digital platforms for professional growth by conducting a webinar titled "How Can Image Consultants Earn Through Webinars?" for the AICI India Delhi Chapter. This initiative highlighted her foresight in utilizing virtual platforms and consultations at a time when only a few recognized their potential, which was ahead of the pandemic times.
Shubha served as the Secretary and Treasurer of the AICI India Delhi Chapter from 2019-2021, handling both responsibilities well. She also particpated and hosted the Educated day event during this period.
In 2020, Shubha's philanthropic spirit shone through as she became an Archangel during the AICI Angel Fund Campaign, contributing to the organization's initiatives and support systems and also promoted it on social media.
She also joined the AICI Global Marketing Committee from 2020-2022, supporting the then AICI Global VP Marketing, Fe Luchesi.
She also served as the AICI Global Magazine's Communications Director from 2021-2022 in a team lead by Anne Stills, the then Editor-in-chief.
The year 2021 marked another milestone in Shubha's illustrious career. She achieved her AICI CIC certification and was a distinguished speaker at the AICI Global Virtual Conference, where she delivered an innovative presentation on Neuromarketing. She was the first-ever speaker from India to speak at the AICI Global Conference. Her creative use of a puppet during the session captivated the audience, earning widespread acclaim for its originality and practical application.
Not only was she a speaker, but she also served as a Conference Speaker Support for renowned image consultants Eva Koeck-Eripek and Sheila Wong during this Virtual Conference in 2021. Her dedication to facilitating knowledge exchange underscored her collaborative spirit and dedication to the AICI community.
Later in 2021, Shubha co-founded the AICI India Mumbai Chapter, reflecting her leadership and commitment to expanding AICI's presence in India. She also played a pivotal role in getting many founding members. Despite her spine surgery in September 2021, Shubha's remarkable dedication was evident as she participated in and hosted the AICI Education Day Event in Mumbai in December 2021 as the President-Elect of the Chapter.
Shubha's leadership trajectory continued as she assumed the role of President of the AICI India Mumbai Chapter for the term 2022-2023.
During the same period,Shubha also spearheaded the Global VP Marketing role, brilliantly achieving many milestones for AICI.
In 2023, she was awarded her CIP at the AICI Global Conference in Punta Cana.
Currently, Shubha serves as the President-Elect on the AICI Global Board of Directors for the 2024-2025 term. Her extensive experience, innovative mindset, and unwavering commitment to the image consulting profession position her as a transformative leader poised to guide AICI towards a prosperous future.
Throughout her journey with AICI, Shubha Joshi has exemplified exceptional dedication, innovative thinking, and a steadfast commitment to the advancement of the image consulting profession, and she continues to do so.
If you feel inspired by her journey and want to become a member and part of the AICI community, click here: www.aici.org